01.

Years of experience

With over 18 years of extensive experience in the field of consumer research, Nicholas Mugo Maina has developed a deep expertise in market data analysis, consumer trend analysis, and strategic marketing campaign development. His career spans various significant roles, including positions at renowned companies such as Diageo, Sameer Africa Limited, Ipsos, and PlanetRetail RNG.

02.

Personal and practical

Nicholas Mugo Maina combines his professional expertise with a practical and personal approach to his work. Known for his meticulous attention to detail and ability to translate complex data into actionable insights, Nicholas also prioritizes building strong relationships with clients and colleagues. His practical skills extend beyond the office, as he enjoys organizing community events and activities that promote mental health and well-being, such as fishing excursions. This balance of professional acumen and personal engagement makes Nicholas a well-rounded individual who excels in both his career and personal endeavors.

03.

Insights and Strategy

Nicholas Mugo Maina is a seasoned expert in the realm of insights and strategy, adept at transforming raw data into actionable business intelligence that drives growth and innovation. His extensive experience in consumer research has equipped him with a deep understanding of market dynamics and consumer behavior, enabling him to identify key trends and opportunities. Nicholas excels at developing strategic plans that align with organizational goals, leveraging his skills in participatory action research and qualitative analysis to inform high-impact marketing campaigns. His ability to integrate insights into strategic decision-making processes ensures that businesses can navigate complex markets with confidence and achieve sustainable success.

My Commitment to you

As a dedicated professional with over 18 years of experience in market research, insights, and strategic planning, I am committed to driving growth and innovation through informed decision-making and data-driven strategies. I pledge to leverage my expertise to deliver actionable insights, develop impactful marketing campaigns, and support digital transformation initiatives that enhance business outcomes. I am passionate about continuous learning and improvement, and I am committed to helping organizations achieve their goals and navigate the ever-evolving market landscape with confidence.

Practice areas

Insights

Strategy

Market Research

Brand Management

Digital Transformation

AI Integration

Project Management

Monitoring And Evaluation

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Talk to us today. We tailor our services around your business needs so that we can reach the desired outcome together.